Creating a strong and distinctive brand identity calls for a framework that will aid in brand coherence; you must ensure that all messaging is consistent in terms of both content and appearance, establishing the voice of your brand. This includes the press releases you send out, the business cards you…

The sum of all the components a company creates to convey the right message to its customers is known as brand identity and logo design is only one component in developing a distinctive brand identity. Branding is the marketing strategy of actively developing a distinctive brand. Whether you’re designing your…

The design profession is centered on creativity, empathy, and problem-solving. As designers, we constantly encounter challenges in the industry as well as in our projects and contacts with customers. Even though we try our best to remain calm; deadlines, criticism, imposter syndrome, job searching, and technical issues can make us…